by Matt Margolis
I’ve learned from experience that everything Apple does has a purpose. Every meticulous detail from their packaging to the smallest detail on one of their devices has a purpose. The WWDC logo in previous years has had hidden images of what will be released during the conference as well as what will be released later in the year. What can we learn from the previous WWDC logos and what is hidden behind the 2014 WWDC logo?
2010 WWDC Logo
The 2010 WWDC featured the announcement of the iPhone 4, the renaming of the iPhone OS to iOS as well as the introduction of some very important apps including FaceTime and iMovie App. Looking back the 2010 WWDC image appears to showcase application universe.
2011 WWDC Logo
Apple introduced the Mac OS X Lion the 8th major release of Mac OS X as well as the iOS 5 the mobile operating system for the iPad, iPhone and iPod Touch. Lastly, take a real close look at the 2011 WWDC image below. I clearly can see the outline of an animal in the middle of the apple. It looks like Apple told us they were introducing the Lion by sneaking an image of it into the Apple. Clever!
2012 WWDC Logo
Apple announced the MacBook Air and MacBook Pro as well as the OS X Mountain Lion and iOS 6 operating systems. Hidden inside this apple appears to be the number 5. It’s in the center and tilted towards the left. The iPhone 5 was not announced during the 2012 WWDC but it did arrive in September of 2012 alongside the new iPod nano and iPod touch. The iPhone 5 display size increased from 3.5″ to 4″ and introduced a sapphire camera lens cover.
2013 WWDC Logo
Apple unveiled a redesigned model of the Mac Pro, AirPort Time Capsule, and AirPort Extreme as well as updated models of the MacBook Air. Apple has also showcased OS X Mavericks, iOS 7, iWork for iCloud and a new music streaming service named iTunes Radio. Also, in the fall of 2013 Apple decided to add more colors and introduced the iPhone 5c with blue, green, pink, yellow and white colors. Looking back it is interesting that the edges of the design have an array of colors and later that year Apple introduced a colorful lineup of iPhones.
2014 WWDC Logo
The 2014 logo clearly resembles a solar panel. Take a look at the border and you will notice it, the invite was intentionally left with a thin white border. Take a look at the solar panel and you will notice a thin white border all around the solar panel. Take a close look at the triangular white diamond shapes that is found within the corner of each solar panel. Take a look at the corner of each colored square on the WWDC 2014 logo and you will notice the same white diamond shapes. Apple has applied to several solar patents over the past year and addressing battery life is one of Apple’s primary focuses. If Apple wants to introduce solar charging they need to protect their precious assets even more than prior years. If Apple is going to put solar panels under the phone cover they need to ensure the phone cover screens will not break. Can you imagine having solar power under Gorilla Glass and shattering your phone? A busted glass green coupled with solar charging would certainly complicate the screen repair process and drive up repair costs even further for consumers and by Apple for devices under warranty.
The diamond shape is also an interesting choice. Diamonds are a gem stone and diamonds are also is 10 on the Mohs Hardness while Sapphire is a 9. Sapphire is also a gem. Sapphire screens are known for their scratch resistance and unbreakable strength. Apple’s WWDC 2014 image is a mirror image of a solar panel, which is the foundation of solar power generation. The only way to keep a solar-powered device safe is by covering it with a sapphire (crystal) cover screen. I’ve added an image at the end of the article that shows the color scheme generated when a ray of light passes through a crystal or prism and the colors generated are exactly the same as the colors within the WWDC 2014 logo.
Apple signed a contract with GT Advanced in November 2013 to supply sapphire materials to Apple. The Mesa, AZ sapphire plant is already loaded with over 1,500 furnaces and has been producing sapphire since early January and significantly ramped up production in February. The latest images of the Mesa Sapphire plant taken April 10th show significant progress towards completing the electric power stations and cooling systems and also provide evidence that Apple has installed solar arrays just outside of the building as well.
This isn’t the first time I’ve brought up solar charging on Apple devices that could be coming in 2014. The 2014 WWDC logo reignited my previous speculation that solar will be coming to the iPhone and iPod in 2014.
I’m curious what everyone else thinks. Did Apple just broadcast to the world that solar charging protected by sapphire screens are secret product design for coming to consumers in 2014?
2014 WWDC Logo side by side with a Solar Panel
Update Based on Feedback
The image below is the color scheme generated when light passes through a crystal or prism. I suggested that the solar cells would need to be covered by a sapphire screen, which is actually a sapphire crystal structure. If white light were to pass through this structure it would yield the pattern below. The pattern of colors generated from white light passing through the crystals are red, yellow, white, green and blue. The colors reflected through a crystal structure are exactly the same colors shown on Apple’s 2014 WWDC with the white light centered in the middle of the Apple.
Update Based on Feedback
WWDC 2011 with animal circled and WWDC 2012 with #5
Full Disclosure: I am long GTAT and have no plans to buy or sell any holdings in the next 72 hours